Blog Post

5 Major Retailers That Nail Sustainable Design In Their Brick And Mortar Stores And How They Do It

January 6, 2020
It’s the retail trend that’s gone from out of the ordinary to mainstream. As consumers become more aware of the impact their lifestyles have on the environment, they’re demanding the manufacturers and retailers they support take a more sustainable approach to how they do business.
To be sure, major players in the retail industry have been moving towards sustainability since the turn of the century. But while grocery stores have worked to eliminate food waste and clothing stores have focused on ethical fashion and locally sourced materials, to date less progress has been made on sustainable design in physical stores.
That’s all changing as retailers realize that to stay relevant with a more environmentally conscious clientele, they must make sustainability a core tenet of their operations. Here’s how 5 major retailers are taking on this new world order.

Reebok Makes a Run for It

Reebok’s sustainability practices in environmental impact, labor conditions, and animal welfare have been recognized as leading edge. One of the company’s latest innovations, Cotton + Corn shoes, are aimed directly at its eco-minded fans. With an upper made entirely of cotton, corn-based soles, castor bean oil insoles, and 100% recycled packaging, the brand is making a bold move into leather alternatives, a change their customers welcome.

Urban Outfitters and the Repurposed Space

Operating under the belief that the greenest building is the one that’s already been built, Urban Outfitters’ sustainable design strategy is focused on preserving structures through what the company calls “adaptive reuse.” The brand’s headquarters was built in renovated abandoned Navy shipe yards in Philadelphia and its brick and mortar stores have fascinating previous lives. One beautiful example is their store in the totally transformed Rialto Theater in Los Angeles.

Starbucks’ Splash of Green

It already uses ethically sourced coffee and has pledged to develop and introduce fully recyclable and compostable cups. The brand’s latest plan is to build 10,000 greener stores by 2025, including renovations to existing spaces. In what the company is calling a deeper commitment to sustainability, customers can expect to see innovations like solar and wind power along with the use of sustainably sourced materials for interiors.

Adidas Aims to Save Oceans

In 2017, Adidas sold one million pairs of sneakers made from ocean waste. Now the brand is introducing a line of recycled clothing in its drive to become even more eco-minded. Collaborating with Parley for the Oceans, the company is finding new and exciting ways to use plastic pollution to create sustainable fashion. Its expanded line includes everything from quick-drying tees to shorts and hoodies. A few of their other sustainable goals include reduction of waste, water use, and energy consumption.

Under Armour LEEDing the Way

Like other major retailers, Under Armour relies on LEED (Leadership in Energy and Environmental Design) to support sustainability and give its customers the transparency and environmental responsibility they demand. New retail spaces include LEED elements such as:
  • Controlled LED lighting
  • Remote controlled energy management systems
  • Concrete floors free of dyes
  • Recycled rubber flooring
  • VOC-free paints
  • Sustainable wood
Along with its other sustainability efforts like recycled packaging and a reduced environmental impact, the brand is using green buildings to further its commitment to a cleaner and healthier world.
Sustainability is an all-round good practice and sustainable design is quickly becoming an important factor major brands want to embrace and project. While trends and market circumstances will always evolve, sustainability as a foundation is here to stay. It holds brands accountable for their carbon footprint while enhancing their reputation and building a loyal customer base. That’s a retail environment where everyone wins.
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