Helly Hansen
CHALLENGE
Helly Hansen, one of the world's leaders and innovators in outerwear, asked Q20 to define their global retail concept, then deliver it for various accounts and retail channels.
SOLUTION
Since HH is world renown in both ski and sail, we created a dimensional brand statement that bridged the territory between the two categories. Simultaneously and consistently communicating Helly Hansen’s Scandinavian heritage, it also bridged the span between their vibrant present and legendary past.
SERVICES
Concepting, Design, Development, Engineering, Production.
