CHALLENGE

YETI and Q20 have been working together since a nascent YETI was displaying their cooler and mugs in the aisle at Dick's Sporting Goods. During this long partnership, we have seen them grow into the powerhouse they are today. When YETI wanted to move into their own retail spaces, Q20 was ready to take the leap with them.

SOLUTION

The first phase was designing a pop-up program to test new markets and the strength of a stand-alone YETI store outside their hometown. Our goal was to create an upscale retail fixture program based on their flagship Austin store which could pack up and move easily while not diminishing their brand experience. The initial look and feel were a mix of nature and industrial. Once it was clear these stores were popular, we shifted to permanent stores building on the pop-up program's look but adjusting the level of modularity to match findings from the pop-up stores and creating more unique regional storytelling moments. This new program also had a tiered-down version of Shop-in-Shop programs for PublicLands and Dick's Sporting Goods which featured smaller footprint items. After running that program for a few years, YETI pivoted its retail look away from industrial themes to a polished and sophisticated 2.0 program that integrated the fixtures into the architecture with built-in cabinets, integrated lighting, and large digital screens.

SERVICES

Design, Engineering, Graphic production, Production, Shipping, Installation