Everyone is grappling with the realities of this pandemic. What it means for their business, customers, employees, and the future of their brand is uncertain. As dire as that sounds, always keep in mind, this will all end eventually. “Social distancing” and “shelter in place” orders will end. People will leave their homes to seek out social interaction with rekindled interest. That interest will be more than just a desire to no longer have a screen as a dinner companion. For many, it will be returning to

brick and mortar retail.