Parachute Dallas Store
PARACHUTE HOME:
DALLAS POP-UP STORE
FIXTURE PROGRAM+
CONSTRUCTION PROJECT MANAGEMENT
As Parachute moved from an online presence to a brick-and-
mortar presence they need an experienced partner. Their ideal
stores were places meant to invoke a well designed home and
their fixtures needed to reflect that feel. They had furniture they
loved but at a price they could not sustainably scale to a roll-out.
Not your average fixture program.
Quarter20 engineered and rethought their entire ideal look for
function and manufacturing. We tapped our network of vendors to
craft beautifully detailed pieces of fine furniture while still being
able to do heavy retail lifting.
